Shopping – Men vs women
Specialists found that men and women behave in the shop in different ways. They may jointly make purchases exactly 72 minutes, after this time start a quarrel. To avoid such reactions on shopping trips in 1 hour 12 minutes a man and woman must separate.
Usually, by this time the stronger sex is filled with shopping, and their charming companion has not yet reached the limit – they want to shop and shop for another 28 minutes.
Such differences in behavior between men and women psychologists explain the primitive instincts. Men, being by nature hunters, behave in the store: they know exactly what they need, find it, buy and leave the trading floor. In this case, blood pressure, an indicator of excitation reaches its peak earlier in men than in women, rising above, but when making a purchase quickly returned to normal.
Women behave in the store like a primitive gatherers: they slowly walk the halls of the trade without having a clear idea of what they need, and looking across a wide range of products, objects and furnishings that are most like.
In this case, blood pressure, they increased slowly and the level of excitement, reaching a peak, remains high for another 15-20 minutes after the purchase. This suggests that women get pleasure from the process.
Another significant difference in the behavior of representatives of strong and weak floors while shopping is the fact that women are able to more accurately assess the goods and intuitively choose the one whose quality is better. As a result they make more profitable buying than men.
Observations of the types of consumer psychology
On the division of consumers into groups, similar in characteristics we described on page types of consumers. Here are some interesting facts, observations, identified in the research of psychologists:
- Materialists are spending money wisely. Knowing how they get, the representatives of the group and spend money with the expectation of the future.
- Activists and adventurers prefer to buy new products. These people are the first to acquire new items and give tips on their purchase of another.
- If resources permit, activists and adventurers have become a staple in fashionable salons and trendsetters in their close circles.
- Talking about preferences in clothing, it should be noted that rigorist and materialists are committed to the classical style, with the latter choose expensive, high-quality stuff.
Adventurers and egotist love bright clothing that attracts attention, and activists prefer fashionable novelties.